Digital Design Advertising Company
The aim of this campaign is to drive the new brand narrative, Twaweza, on social channels for Safaricom.
Given that Safaricom has always been a thought leader, the challenge was how to create a movement that not only amplifies the Twaweza agenda but also becomes a cultural conversation icon.
Emojis have recently become a popular language that transcends cultural divides. This allowed us to work with Twitter to create an animated emoji GIF that was true to the spirit of Twaweza and also acted as a symbol of togetherness.
