video_alt
HOME ABOUT US SERVICES BLOG SUPPORT US
  • WE BELIEVE IN CHALLENGES

    1

    MOST AWARDED AGENCY IN S.S.A

  • WE BELIEVE IN SOLUTIONS

    2

    SOCIAL AGENCY OF THE YEAR 2013 (SOMA)

  • WE BELIEVE IN IDEAS

    3

    MOST AWARDED AGENCY MSK 2012

  • WE BELIEVE IN PEOPLE

    4

    RANKED 2nd MIDDLE EAST & AFRICA 2012

  • WE BELIEVE IN AFRICA

    5

    MOST CONTAGIOUS PURPOSE AWARDS 2012

ABOUT US

Squad Digital (a SCAN Group and WPP digital network agency) is an award winning full service digital marketing agency, supporting clients in Kenya, Tanzania, Uganda, Rwanda, Ghana, Nigeria and most recently Dubai and Bahrain.

What's unique about us, is our African pedigree and because of that we understand that mobile is just not the primary medium, but in most cases, the only medium to connect and engage people in this ever-evolving marketing world.

SERVICES

STRENGTHENING WORKFORCE AND
CULTURE


At Squad, we help our clients strengthen their workforce by providing customized digital solutions that enable interactive learning and self-expressiveness on a gamified platform.

Unlike traditional training programmes and workshops, the beauty of these platforms is that employees can individually learn at their own time and pace to ensure they get the best out of it. These solutions are also more cost effective in comparison to formal training programmes.

Our self-expression solutions make it easy for staff to chat with management – even the CEO – at any time and if need be, anonymously. This makes communication fun and less formal, enhances relationships between employees and management, saves time since no appointments are required, and ultimately leads to higher productivity.

This entails:

  • Using social media to increase staff engagement
  • Design, development and management of Social intranet
  • Gamification of training and policies
  • Drive company culture and work environment

SERVICES

COMMUNITY MANAGEMENT


At Squad, social media is much more than just a marketing tool. All social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Vine etc.) are designed and built to help people connect. We understand that customers want to do more than just be friends, fans or followers with a brand; they want to share their experiences. They want to make sense of it, and to fully unlock the opportunities social media presents.

We follow a simple approach of engaging customers in conversations and activities, which are driven by common interest and passion points. We look at paid media opportunities to eventually deliver results for the business in form of sales or customer acquisition.

The rule of thumb for any message management strategy is: 70: 20: 10. 70% share & educate - conversation and activities are based on interests and passion points leveraging CSR and sponsorships supported by the brand. 20% soft-sell – conversations and activities are gamified to engage fans to promote products/services.10% customer service: We strongly believe that in today's world, social platforms are one of the most important customer support and services channel.

This comprises:

  • Social media marketing strategy
  • Community building strategy development and management
  • Customer care leveraging social channels
  • Social Commerce
  • Conversation Monitoring
  • Platform Development
  • Application Development
  • Video Content Production
  • Community Management
  • Bloggers Management
  • Influencer Outreach
  • Campaign Development and Execution
  • Community Platforms
  • Social Tracking and Reporting

SERVICES

Media, Campaign Management and Search Engine Marketing


By analysing the results of a campaign from the outset, we are able to track progress and identify the areas which are performing well and those that need to be optimised to achieve maximum ROI.

We offer:

  • Multi-Channel, Cross-Platform Strategy
  • Integration Online Media Planning, Buying and Management
  • Social Media Campaigns
  • Earned Media
  • Paid Media Search Engine Marketing (SEM) / Paid Search
  • Search Engine Optimization (SEO) and Strategy
  • Create optimized content
  • Page title optimization
  • Media optimization
  • Link building strategy

SERVICES

MODERN RETAIL SOLUTIONS


As modern retail shapes up in Africa, through our retail practice we look at developing both mobile-based customer loyalty and sales force enablers to drive footprint and data/information collection in real time.

At Squad, we know what it takes to succeed when it comes to retail eCommerce and mCommerce. We work closely with our clients to provide web and mobile solutions that are unique and tailor-made for their specific needs. We build platforms that provide our clients with best efficiencies while giving customers the ultimate shopping experience that keeps them engaged.

We execute this through:

  • Sales force enablement
  • Gesture and touch based experience
  • Interaction Design

SERVICES

MOBILE FIRST


We genuinely believe that "Mobile First" thinking gives brands the opportunity to evolve from simple information/content-based engagement to utility-based engagement that can help create much needed product/brand differentiator beyond price.

The starting point of our "Mobile First" practice is the responsive web approach. This approach helps brands develop device-agnostic approach to deliver seamless and consistent engagement across all screen sizes, devices and operating systems, while keeping the cost in check. However, it is the location-based services that play the most important role in defining customer engagement.

To achieve this, we do

  • Website Design and Implementation with Response framework
  • Persona and User Journey development
  • Corporate Websites
  • Self-Service, Support and e/mCommerce sites
  • Product Launch and Campaign Microsites
  • Content Management System Design and Implementation
  • Website Performance Optimization
  • Content Strategy and Copywriting

SERVICES

Email, eCRM and Analytics


Today’s marketing calls for gathering and analysing data on customer behaviour in order to improve relationships as well as create opportunities for engagement and also retain customer loyalty. Email still leads as one of the most effective digital channels for collecting customer data.

This involves:

  • Email Marketing Campaigns
  • Campaign Optimization and Multivariate Testing
  • Email Acquisition + Lead Generatione
  • CRM Program Management
  • Loyalty, Promotions and Sweepstakes
  • Direct Marketing/Response
  • Campaign Performance Measurement and Analysis
  • Web Analytics and Custom Reporting
  • Performance Optimization and Multivariate Testing

SUPPORT US

MOVEMBER

Undeterred in our creative approach in all our endeavours, the men of Squad abstained from favourable grooming and let their beards and moustaches grow free. Dubbed 'Movember', our male comrades grew their facial hair for the month of November and invited fellow workmates, friends and family members to pledge funds in support of an individual hairy member or the team.

Through the M-PESA donation number 0701087601, they received pledges which contributed to supporting the lovely children of Nyumbani Children's Home. In 2013, the beard month will get a boost from Squad’s female crew, who will be joining in on the fun in their own creative way. Click here to see how the past Movember grew into something special. http://on.fb.me/1bWpRxA