Dominoes decided to shake things up in the hope of changing these perceptions. They introduced a new menu and price list. How can we communicate this new wave while making the dominoes brand for everyone?
We made Dominos a big deal on the daily! Bringing together the new menu, price USP’s and a star-studded delivery team, we invited the public to try out our yummy Pizza of the day at a very affordable price, which would likely be delivered by the OG Khaligraph himself.
Just like in the rap video, the dough kept rolling alright! With lines winding a few meters outside our shop, sale numbers went through the roof on both weekdays and weekends!
We had just changed perceptions and made Domino’s the brand to love.
Most of the young and ‘trendy’ Kenyans are always looking for the new ‘IT’ joint to hang with their friends especially if the brand offers discounts for their services, which are catered for their lifestyle.